By Isabelle Habegger

Master's Thesis from the 12 months 2015 within the topic company economics - corporation formation, enterprise Plans, grade: A, Novancia enterprise university Paris, language: English, summary: This following document investigates the decision-making technique of Swiss start-ups in the course of their collection of an incubator in Zurich. It explores the methods start-ups choose an incubator, which permits introducing a version for this subject. hence, this examine is encouraged through the next study query: ‘What is the decision-making strategy of start-ups while settling on an incubator in Switzerland’? prior literature did not deal with the combo of incubation, start-ups and decision-making. latest literature has centred predominantly on incubators’ functionality, luck elements of start-ups and decision-making purposes for making a new enterprise. In different phrases, the distance within the literature is that fundamental study relating to incubator choice by means of start-ups has no longer been performed. as a result, the purpose of this learn is to fill this hole by means of settling on the set off for a start-up’s incubator seek, the data channels it makes use of and the standards for decision-making, which makes it attainable to strengthen a framework for destiny start-ups, and latest in addition to destiny incubators. the results have been in line with semi-structured interviews with 10 start-ups in Zurich. effects confirmed that the set off for incubator seek is workplace house. moreover, the decision-making distinguishes itself among skilled and green marketers. skilled normally use se's equivalent to Google while green marketers receive info via their shut social circles. standards for decision-making for knowledgeable marketers are tangible companies akin to infrastructure and site while for green marketers intangible companies comparable to networking and training are priceless. The findings let introducing a version that's valuable for either present and destiny incubators with feedback to carrier choices and destiny start-ups, delivering feedback concerning the decision-making process.

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Decision-making process of start-ups during their incubator choice in Switzerland by Isabelle Habegger


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