By Engelen,Bachmann,Monika Engelen,Jan-Thomas Bachmann

Das Lehrbuch bietet einen umfassenden Einblick in die unternehmerische Gestaltung des administration in etablierten Unternehmen. Gekennzeichnet durch die Dimensionen Innovativität, Proaktivität und Risikobereitschaft ist company Entrepreneurship heute belegbar ein wichtiger Faktor für nachhaltigen Unternehmenserfolg. Die Autoren beleuchten das Konzept wissenschaftlich und präsentieren die Erkenntnisse der aktuellen Managementforschung in Bezug auf company Entrepreneurship entlang der fünf Managementfunktionen Planung, business enterprise, own, Führung und Kontrolle. Jedes Kapitel beginnt mit einleitenden Fragen, die am Ende des Kapitels beantwortet werden. Durch kurze Fallbeispiele wird aktuelle Forschung mit relevanten Erfahrungen aus der Praxis kombiniert und somit für Studierende und Praktiker interessant und verständlich vermittelt.

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Corporate Entrepreneurship: Unternehmerisches Management in etablierten Unternehmen (German Edition) by Engelen,Bachmann,Monika Engelen,Jan-Thomas Bachmann


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