By Otto Santa Ana

"...awash less than a brown tide...the relentless stream of waves on a seashore, those human flows are remaking the face of America...." in view that 1993, metaphorical language similar to this has permeated mainstream media reporting at the usa' becoming Latino inhabitants. during this groundbreaking booklet, Otto Santa Ana argues that faraway from being mere figures of speech, such metaphors produce and maintain adverse public perceptions of the Latino group and its position in American society, precluding the view that Latinos are vested with a similar rights and privileges as different citizens.

Applying the insights of cognitive metaphor idea to an intensive normal language info set drawn from hundreds of thousands of articles within the Los Angeles Times and different media, Santa Ana finds how metaphorical language portrays Latinos as invaders, outsiders, burdens, parasites, ailments, animals, and weeds. He convincingly demonstrates that 3 anti-Latino referenda handed in California as a result of such imagery, quite the notorious anti-immigrant degree, Proposition 187. Santa Ana illustrates how Proposition 209 organizers broadcast compelling new metaphors approximately racism to cajole an citizens that had formerly supported affirmative motion to prohibit it. He additionally exhibits how Proposition 227 supporters used antiquated metaphors for studying, tuition, and language responsible Latino kid's speech—rather than gross structural inequity—for their faculties' failure to coach them. Santa Ana concludes by way of calling for the construction of rebel metaphors to contest oppressive U.S. public discourse approximately minority communities.

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Brown Tide Rising: Metaphors of Latinos in Contemporary American Public Discourse by Otto Santa Ana

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