By Jerome D. Williams, Keryn E Pasch, Chiquita A. Collins
Rates of youth weight problems are alarmingly excessive and extending every year. reviews have proven that overweight little ones usually tend to turn into overweight adults and tend to undergo with various overall healthiness outcomes like heart illness, hypertension, and kind II diabetes, between others. reports additionally point out that tv viewing and publicity to advertisements for nutrition items impacts kid's attitudes towards, nutrients personal tastes and nutrients buy requests for meals with low dietary worth. it is very important greater comprehend the function of media in early life weight problems and to benefit how media can be utilized to handle this factor in a good approach. This ebook specializes in conversation and media study that could affect lowering adolescence weight problems. Emphasis is put on themes with regards to how the media converse health-related messages approximately foodstuff, foodstuff and nutrition that impression early life weight problems. specific emphasis is at the new media, given the truth that media now have extra valuable roles in socializing today’s kids and formative years than ever earlier than. advertising messages succeed in younger shoppers via quite a few automobiles – broadcast and cable tv, radio, magazines, desktops in the course of the net, song, mobile phones – and in lots of various venues – houses, faculties, child-care settings, grocery shops, procuring shops, theaters, physical games, or even airports. furthermore, given the disparity in weight problems premiums among teenagers of colour and the overall inhabitants, detailed consciousness is given to analyze on media concentrating on those populations.
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Additional info for Advances in Communication Research to Reduce Childhood Obesity
D. D. Williams et al. A. Collins et al. , 2012). , 1999). Obesity among children and adolescents imposes a debilitating economic strain on America’s health care delivery system. , 2009). Moreover, food advertising and marketing are also costly but generate large revenues for food conglomerates and restaurant chains by recognizing the tremendous purchasing power of young consumers and their families. 6 billion to market youth-oriented products to children and adolescents, of which more than $1 billion were spent on food advertising to America’s teens and $870 million on children under 12 years of age (FTC, 2008).
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Estimating the progression and cost of the US obesity epidemic. Obesity, 16(10), 2323–2330. White House Task Force on Childhood Obesity [WHTF]. (2010). Solving the problem of childhood obesity within a generation: White House task force on childhood obesity report to the president. pdf. Accessed 4 Apr 2012. Williams, D. , & Collins, C. (1996). US socioeconomic and racial differences in health: Patterns and explanations. Annual Review of Sociology, 21, 349–386. Williams, D. , Mohammed, S. , & Collins, C.